WFDSA

Sources & Methodology

Where the portal's figures come from and how they are calculated.

Sources

  • National Direct Selling Associations

    Figures are reported annually to WFDSA by its member DSAs, each of which surveys the direct selling companies operating in its market.

  • WFDSA Global Statistics Report

    The annual Global Direct Selling Statistics Report is the reference publication; portal figures match the most recent edition.

  • Company submissions

    Company Visibility profiles are supplied and approved by the member companies themselves.

Methodology

  • Retail sales

    Estimated retail sales, excluding VAT/sales tax, converted to US dollars at the average exchange rate of each year.

  • Year over year change

    Calculated from retail sales in US dollars; changes in constant currency can differ where exchange rates moved.

  • Independent representatives

    Independent salespeople active in the reporting year. Female/male shares are of respondents who reported gender.